May 7, 2022, Sydney Australia – Metaverse platform Earth 2, a futuristic concept for a geolocational 1:1 scale second Earth, is excited to officially announce a strategic partnership with the internationally recognised, award winning, innovation and design-driven global company R/GA.
The R/GA Singapore partnership will integrate product strategy, experience design, product design, and web and mobile build into Earth 2. In addition, R/GA Singapore will work closely with Earth 2 in the coming months to refresh the Earth 2 brand via the website to help the wider public better understand the Earth 2 vision and provide a great user experience for the Earth 2 app.
“It’s exciting to be working with a visionary like Shane. We look forward to bringing our expertise in Brand, Design & Technology, and Communications to Earth 2.” – Dot Peng, VP Managing Director, R/GA
Earth 2’s long term vision of creating “the People’s Metaverse” naturally aligned with R/GA’s ongoing commitment to “Designing a More Human Future” and this partnership allowed R/GA to tackle those challenges from multiple angles, leveraging the power of creativity and applying a human-centric approach to the Earth 2 platform.
“The vision of building the people’s metaverse and the possibilities of a true 1:1 earth size replica are mind blowing. R/GA got in to make this potential accessible for the wider public and to create long term value-add for Earth 2’s players. We’re electrified to design human opportunities that connect our real Earth with its holo counterpart of the future!” – Joschka Wolf, Group Creative Director Experience Design, R/GA
Earth 2 boasts the largest and most diversified registry of virtual real estate in the world and is quickly approaching a staggering 100,000,000 Tier 1 and Tier 2 virtual land tiles owned by hundreds of thousands of people from all corners of the world.
Beginning with the launch of Essence, its official utility token in Q3 this year, Earth 2’s commitment to broadly decentralise key parts of its large centralised platform means that alignment with the right strategic partners is more important than ever.
“R/GA’s reputation and achievements speak for themselves and a firm like R/GA not only know how to design and build products but also how to launch them and create market awareness. We were so impressed with R/GA’s early work and professionalism that we entrusted Dot and her amazing team with reviewing and improving the design, development and launch of our upcoming Social Media platform later in 2022. It is beyond exciting to have such a talented and experienced group focusing on core improvements across multiple facets of the Earth 2 Metaverse.” – Shane Isaac, Earth 2 CEO The Earth 2 Social Media platform is one of the premier products Earth 2 has scheduled for public release in 2022 and R/GA has the experience, knowledge and technical know-how to successfully design, build and launch such an influential product.
“Very excited to work with Shane and his team on an ambitious project like Earth2. We’re passionate about brand, and bringing it to life across multiple platforms is something we look forward to doing.”- Rollen Gomes, Technology Director, R/GA
This strategic partnership will refine the Earth 2 brand allowing it to connect the broader public while creating a truly new experience for Players allowing them to communicate, create and collaborate in the Earth 2 Metaverse and beyond.
About R/GA
R/GA is an innovation and design-driven global company. We help brands and businesses define, connect with, and create more human futures. Our work spans innovation consulting, org design, brand design, experience design, and marketing communications. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations, and has more than 1600 employees globally, with 15 offices across the United States, Europe, South America, and Asia-Pacific
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